After a lengthy break, the longest break in-between albums of their career, The Killers released their latest album, Wonderful Wonderful, in late September 2017. If you’re expecting another Hot Fuss, Sam’s Town or even Day & Age you’ll be disappointed with this new album. And I think you’ll be disappointed with all future Killers albums as well because this is most likely the direction the band will take from here on out. Wonderful Wonderful continues in the vein of Battle Born, but I think it’s a better album than Battle Born.
Pulling a dirty trick out of the past, Island Records released two different versions for Wonderful Wonderful; first the standard edition followed a few months later by the deluxe edition. There are many differences between the two versions, and enough of them that will get people like me to buy both of them. Islands Records intentionally delayed the release of the deluxe edition to sucker people into buying the standard edition. It’s an old school marketing strategy that I hoped would stay in the past. But that is not the only dirty trick Island Records (along with a handful of other major labels) are pulling these days.
Aside from any visual and format differences between the standard and deluxe editions, unarguably the biggest, and worst difference is that the standard version does not come with a download card, while the deluxe edition does, at least in some form. You see, Island Records, along with a handful of other major labels, are starting to not put download cards in physical releases anymore. Instead, they are opting to only issue them to those who order the record from either the label’s or band’s official online store. The digital downloads are either delivered via e-mail or are redeemable after placing your order through a link on your order form/receipt. It’s yet another shady marketing strategy aimed to get people to buy records for a higher price in the form of full retail price, if not for a mark up on it, and directly from the label/band so they make even more money by not having to pay middle man like a distributor to get copies out to say Amazon, Best Buy, indie record stores or other online distros. I know Island Records and Interscope Records, which are owned Universal Music Group, and Reprise Records, which is owned by Warner Music Group, employ this no download card strategy, so it wouldn’t surprise me if every label under those respective umbrellas do the same.
Now that my rant is out of the way, here are the differences between the standard and deluxe editions of Wonderful Wonderful, which is what most of you are likely interested in. The standard edition, released on September 22, 2017, is pressed as a single LP (with variants) in gatefold jacket. It has the standard 10 song track listing, actually split evenly with five tracks per side. The deluxe edition, released on November 22, 2017, is pressed as a double LP (with no variants) housed in a gatefold jacket. It has three exclusive bonus tracks; “Money On Straight,” “The Man (Jacques Lu Cont Remix)” and “The Man (Duke Dumont Remix”, which are placed at the end of the standard studio album, placing these tracks all by themselves on the d-side. And because the deluxe edition is a double LP, it allows for better spacing of the tracks, so the track listing/order is a bit different, with only three track on the a-side, three tracks on the b-side and four tracks on the c-side. Not sure of any sound quality differences, but I would assume the deluxe edition sounds better simply because of this better spacing due to it being double LP instead of cramming the same album onto single LP.
Which brings me to why I bought a copy of the standard edition and plan on buying a copy of the deluxe edition as well; the cover art. Each edition has its own, unique and exclusive cover art. While they’re similar and share similar inspiration, they are different. The standard edition has a person holding up a conch shell on the cover, while the deluxe edition has a conch shell resting on the ground (what appears to be a dried up lake bed). I’m not sure if the gatefold artwork is the same between the standard and deluxe editions though, as I’ve never seen photos of the deluxe edition.
It appears as if not all copies of the standard edition come with a hype sticker, as the copy I bought from Target (yes Target sells records now) did not have a hype sticker on it. The hype stickers are all basically the same (you can see a photo of the U.S. pressing of the standard edition below); a vertical black rectangle with white and pink text. This text is basically shared between all the stickers as well, advertising all the singles and the fact it’s the Killers’ new album. The sticker on the UK exclusive pink copies are slightly different, as they say “Limited Edition Coloured Vinyl” and the deluxe edition sticker is slightly different as well with it saying “Deluxe Edition… + 3 Exclusive Bonus Tracks.”
I mentioned above variants for the standard edition, and there are only two. Unfortunately the U.S. did not get the colored vinyl variant, which made it even more expensive to obtain. The UK got Wonderful Wonderful on exclusive pink vinyl, which cost around 25 GBP before shipping. And with the exchange rate Americans’ wallets were hit a bit harder. The UK exclusive variant was flipper gold, with lots of copies selling for double retail price on the secondary market, despite pressing info never being released. It did sell out though, but there could still be 5,000 copies of it. Pressing info has not been released for any variant or edition. Aside from the pink UK exclusive, all copies for both editions are on standard weight black vinyl.
Price was just discussed a bit, but even retail price within the U.S. for this album was on the high side. The standard version cost around $25. Prices on it have started to come down though. The deluxe edition, which is exclusively available from the Killers’ official web store, costs $35 before shipping. Copies of the deluxe edition have not started showing up on places like ebay, but the only reason for that is because they’re not flippable at $35 straight from the band, aside from them still being readily available.